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We hadn’t really taken much notice of electricity pylons until we were commissioned to build a replacement website for 4 Power Ltd.

Electricity Supply Pylon and overhead power lines

Electricity Supply Pylon

Thanks to another introduction by the girls at Team Attitude at Altitude (keep it up!), we’ve been busy writing the copy for a website about pylons and electricity distribution installations. That’s one of the great things about what we do: there’s always something new and interesting coming along.

In just 12 working days, from sending the quotation to getting the go ahead for the final copy, we were able to get 4 Power’s new website written and live. No small part of this was due to the 4 Power people being quick and decisive – just about ideal clients!

They even did the leg-work in finding suitable images of pylons. When we looked, there were plenty of pictures, but we had no idea if they represented UK pylons or not. Image libraries seldom have enough information about their pictures.

From what we’ve heard, Steve Johnson, MD of 4 Power Ltd, has been up most pylons in the UK and some in other parts of Europe. He must have seen virtually the whole of the UK’s varied landscape from several hundred feet up. A great way to see the countryside if you don’t suffer from vertigo! Steve is reputed to remember exactly when he climbed each pylon, and what music was at the top of the charts while he was up there!

Now, wherever we go, we notice the electricity pylons, and wonder when Steve last climbed them.

See 4 Power Ltd’s new website at www.4powerltd.co.uk

It happened again the other day – an email circulated by a well-meaning friend about a catastrophe which was going to overtake us all, unless we emailed every one we know to warn them.

I’m sure you’ve seen the sort of thing I mean:

HUGE PC VIRUS COMING! PLEASE READ & FORWARD!

Oh dear, here we go again!

With nearly 25 years in IT from technical support to IT Director, I’ve been trying to educate people about viruses, other malware, … and what to do with these emails. This particular email goes on to make a series of bold statements:

“I checked with Norton Anti-Virus, and they are gearing up for this virus! I checked Snopes, and it is for real.”

We never know who this “I” is, as the emails are never signed … surely an indication this is a load of dingo’s kidneys (thank you Douglas Adams for the apposite phrase). It goes on to tell us,

“It is a virus … which ‘burns’ the whole hard disc C drive of your computer. This virus simply destroys the Zero Sector of the Hard Disc, where the vital information is kept.”

OK. So now we know this isn’t from anyone with a real knowledge of the IT industry – we all know the only thing in PCs which gets ‘burned’ is in your CD/DVD writer. “The zero sector of your hard disk” … sounds good, doesn’t it!

“It is better to receive this message 25 times than to receive the virus and open it!”

This is an interesting one – since June 2007 when this nonsense first appeared, I have received this email (or one very like it) countless times, but I’ve never seen the email with a virus in it. I’ve checked with some contacts still working in IT, and they’ve had exactly the same experience!

The email goes on to implicate Microsoft, McAfee and CNN in generally describing this as the worst ever virus – more dingo’s kidneys. Then this last part really had me laughing:

“If you receive a mail called’ POSTCARD,’ even if it is sent to you by a friend, do not open it! Shut down your computer immediately.”

That’s it. Your computer is off and safe. Now what do you do? Go out an buy a new one, of course. Perhaps we’ve just found out these emails are being circulated by an unscrupulous PC maker! I can tell you, it’s been tempting to send an email back with “POSTCARD” in the subject line to see what happens.

Counting up all the email addresses showing in the email’s ‘tail’, this one has gone to 90 people … and I wonder how many each of them sent it on to? Among the lucky recipients were a police force, a government department, and even Apple Computers!

I hope this has given you a bit of a laugh. But there is a serious message in this blog too. If you get a message like this from someone you know, quietly take them to one side, make sure they have a subscription to an Internet security package, and ask them not to send these messages on to anyone in the future. What with spam, phishing, hoax and these emails, there’s barely enough bandwidth left for genuine emails.

Well, we got our chance recently when we were contacted by those lovely folk at YourGoldParty Ltd., following an introduction from our Team Attitude at Altitude friends (www.twin-peaks.co.uk). YourGoldParty already had a website, but felt it wasn’t performing well … could we create a new site to give them a professional image, and convert more of their visitors into enquiries? Of course we said “Yes”.

Our first step at WEB-right after signing up a new client, is to conduct some detailed research into their marketplace and their competitors. The ‘gold party’ sector is very new in the UK, having really only started this year (2009). Like most of the famous ‘party plans’, it originated in the US. Unlike other ‘party plans’, the guests don’t spend anything – they go away with money in their pockets!

YourGoldParty has been an easy client to work with. We already feel like old friends … even though it’s only taken three weeks to get their new site designed, written, and live. We work at a pace which suits our clients, and some of them prefer a more leisurely process.

We haven’t actually seen any gold yet, but we will be going to a YourGoldParty event as soon as we can. If you’re interested in hosting a sell gold party, or would like to be a party organiser, take a look at their website www.yourgoldparty.co.uk, and fill in the contact form.

We’re all used to having our websites rendered (the process of converting website code into the image we see) in different ways by the various brands and versions of browser … or are we?

Here at WEB-right, we keep coming across websites built by designers who haven’t thought to check! And I don’t mean websites which don’t work in obscure browsers, either. Over the last couple of months, we’ve found newish sites which don’t render properly in IE (Internet Explorer), and others which fail in Firefox.

I know it’s a pain checking and having to make changes to fix the problems, but if we don’t, our clients aren’t getting a quality product or good service. Perhaps some web developers just don’t want to compromise their beautiful designs. But ultimately, a website is a marketing tool and must deliver an ROI (Return On Investment).

I’ve tried a number of little design tweaks when creating websites, only to find they give problems in one or other browser. It’s odd – I feel I’m having to be devious to fool all the browsers all the time. I think I take reasonable care by checking Firefox, IE 7 and 8, Opera, Safari and Chrome … are there any others I should consider?

A couple of times clients have asked which browsers are used the most. This is a difficult one to answer, partly because it depends on the client’s target market. There’s probably a difference between company and home installations. There’s certainly a difference between the UK and the US. I’ve searched Google several times to find some definitive answers, and always failed.

Then, quite by chance, I recently came across a new stats offering from StatCounter. We always add StatCounter to websites. We find the information comprehensive and easy to get at – in our opinion, far better than Google Analytics for general use. If clients have PPC (Pay Per Click) to track and campaigns to evaluate, we give them both StatCounter and Analytics.

StatCounter now offer (free and gratis) browser, operating system, and search engine stats summarised from across their network (apparently some 5 billion page loads per month and growing), with filters for country/region and time period. Fantastic! And yes, there is a difference between the UK and the US. See for yourself at http://gs.statcounter.com/

There is only one Internet, though you might be forgiven for thinking otherwise when you view it through a variety of browsers. And if you thought that was confusing, just wait until you have a look at the multiplicity of domain and hosting control panels. But I’ll save that for another blog posting.

Team Attitude at Altitude - raising £20,000 to fight breast cancer

Team Attitude at Altitude - raising £20,000 to fight breast cancer

When four friends got together in an Oxfordshire pub they made a life-changing decision.

One of the four, Deb Hunt, had been successfully treated for breast cancer in 2008, and her experience was the motivation for an epic journey which has only just begun.  From that beginning, Team Attitude at Altitude was launched.

Team member, Helen Taylor said:

“Quite what happened I am not sure, but the next day we sobered up and realised we had decided to raise £20,000 for Breakthrough Breast Cancer, and get ourselves fit enough to climb our own little mountain … who suggested Kilimanjaro?

Ideas were flowing … fundraising, kit lists, training, marketing, PR, branding.  All those evenings spent watching the Dragon’s Den had finally paid off!”

A Simplicity Website to launch appeal

When Deb Hunt started her email campaign to sell advertising space on their fund-raising calendar, Team Attitude at Altitude got a bit more than they bargained for.  Their proactive approach and huge sense of fun struck a chord with the WEB-right team.  David and Joy McCarthy turned down the advertising opportunity, but instead offered to sponsor a website to help the Team’s cause.  Deb Hunt and her friends jumped at the opportunity saying,

“We were thrilled.  We hadn’t thought about having a website and didn’t realise the difference it would make.”

Creating the site

The first stage in the process was to decide how the site would look.  The Team already had a distinctive brand and the site had to reflect this.  It had to look ‘pink, fun, and funky’.  The www.twin-peaks.co.uk domain name was secured and within a week, the new website went live.

Integrated website applications

The Twin Peaks website has easy to manage events and news pages,  both of which can be updated online in minutes by any member of the team.  As photographs are taken, they can be added to the website’s image gallery.  All these facilities are simple and intuitive to use, needing no special technical knowledge or skills.

One of the site’s objectives is to generate support from corporate sponsors.  Companies supporting the Team, with either a donation or gift in kind, get an automatic listing on the site.  In just a few weeks, this has proved to be valuable in generating support.  Both UK and overseas companies have pledged their support having seen the Team’s website.  Breakthrough Breast Cancer, the benefiting charity, was so impressed they have featured the Team and the Twin-Peaks site on their own website.

“The website’s made a huge difference to the whole way we’re fund-raising.  It has raised our profile and made us look serious and professional, especially when we’re looking for corporate sponsorship.  Without the website, there’s no way we’d have raised over £5½ thousand already.”

Because the WEB-right Simplicity package includes on-going support, Deb Hunt and her Team were also given a crash course in Internet marketing by the McCarthys.  A blog was set up to support the site and document the Team’s progress.  WEB-right also set up an email newsletter to help Team Attitude at Altitude communicate with their supporters, many of whom have signed up for news via the Twin-Peaks website.

Viral marketing with Twitter

One of the most significant Internet marketing activities recommended by WEB-right, was the setting up of a Twitter account.  The viral effect of Twitter has generated a large following in just a few weeks, and led to further offers of support.

As well as online social networking, Deb Hunt and her team have been introduced to a number of local businesses by WEB-right.  Amongst these is the prestigious Bloxham Mill, which will be sponsoring a dedicated business networking event in 2010.

“Our greatest fortune was to receive an offer from Joy and David McCarthy at WEB-right.  They offered us a free website design, complete with updates and a host of features which have transported us into the crazy world of Twittering and web links. Since our website went live, our fundraising has been transformed.

As much of our work has been persuading local businesses to come on- board and help with our challenge, having the web site meant that we have a level of credibility.  We’re able to offer them something in return by way of a recognition on our Twin-Peaks website.

All of us are new to  this.  It’s taken our fund-raising to a whole different level.  We’re learning more every day and we can approach people in the business community with confidence.  Our website is awesome!”

Deb Hunt and Helen Taylor
Team Attitude at Altitude
www.twin-peaks.co.uk
Raising £20,000 for Breakthrough Breast Cancer

Team Attitude at Altitude

Team Attitude at Altitude

When WEB-right heard about four feisty women (Team Attitude at Altitude) who were on a mission to raise £20,000 for UK charity Breakthough Breast Cancer, we decided to pledge our support.

We could have bought an advert in their 2010 ‘Chaps for Baps’ calendar, or made an online donation.  Instead we chose to really make a difference by donating our Internet marketing skills and experience free of charge.

Charity fundraising is big business.  If any fundraiser wants to succeed, they have to market themselves just as efficiently as any business.  Using the WEB-right Simplicity platform, we created Team Attitude at Altitude’s website: www.twin-peaks.co.uk.

As soon as the domain name was secured, a keyword rich holding page was put up.  This meant the optimisation process could begin immediately while in the background, the full site could be created.  Within a week, the site went live and started to attract traffic.

For maximum benefit, the website will be supported by other Internet marketing activities.  A blog will give regular updates on the Team’s training and fundraising and potential supporters can sign-up to receive monthly newsletters via the website.

Twitter accounts have been created and followers are being urged to RT (re-tweet) information to increase the viral effect. The Internet marketing campaign is being further supported by online and offline PR.

The site went live on 12th August.  We will be monitoring the results of the campaign closely during the forthcoming year.  In the first week the site attracted nearly 350 visitors.  More than 30 informational PDFs  have been downloaded, and 20 potential donors have clicked through to the online donation page.  To date, the online donations stand at £4751 – 24% of target.

DHS Carpentry and Design Ltd, based in Great Tew, Oxfordshire, today announces the launch of its new website: http://www.tew-timber-buildings.co.uk.  The company, which was established in 1995, builds bespoke timber buildings such as barns, boat houses and field shelters, in both softwood and hardwood.  DSH has an enviable reputation in the Oxfordshire rural community for its unique designs and high quality construction.  The new website provides information for prospective clients and showcases some of DSH’s work.

DSH Carpentry and Design Ltd is owned and managed by David and Sarah Holland.  David Holland is an experienced carpenter who takes a hands-on role in the construction of all the projects undertaken by the company.  Sarah Holland, an accomplished scenic artist, is the company’s design specialist.  Clients are provided with working drawings and artist’s impressions or ‘renditions’ of their bespoke timber building designs.  Numbered amongst DSH Carpentry and Design’s regular clients is Kilnwood Alpacas, a stud farm and breeders of champion alpacas. 

As well as the design and construction of timber buildings, DSH Carpentry and Design also build and paint stage scenery for theatres across the country.  A new dedicated website for this arm of the company is planned, and expected to be live by mid-summer. 

DSH Director Sarah Holland comments, “Having a strong Internet presence is really important so people can see how original our work is.  So many companies say they provide ‘bespoke’ timber buildings, but in fact they are standard constructions, just in a different range of sizes.  We pride ourselves on listening to our clients and building something which exactly meets their needs”.

- ends –

Notes to Editors

DSH Carpentry and Design Ltd is based at The Old Forge Workshop in Great Tew, Oxfordshire.  The company was founded in 1995 and has been building bespoke garden and outdoor buildings since 2000. 

The company originally built and painted stage scenery, and still works for theatres and theatre companies in the UK. DSH regularly constructs and /or paints scenery for the annual Chipping Norton Theatre pantomime.  

David Holland trained at RADA and is a skilled carpenter.  He is responsible for the construction of all the company’s building projects.  He is also an experienced landscaper, providing both hard and soft landscaping to the areas surrounding the buildings constructed by DSH. 

Sarah Holland trained at Reigate College of Art and is an experienced scenic artist.  In collaboration with the clients and David Holland, Sarah designs all the bespoke buildings constructed by DSH Carpentry and Design Ltd.  Examples of Sarah’s designs and renditions can be seen on the new website. 

For more information, please contact:

Sarah Holland – Director
Tel: 01608 683039
Mobile: 07875 006794
Email: enquiries@tew-timber-buildings.co.uk
http://www.tew-timber-buildings.co.uk

High resolution images available from:
David McCarthy – WEB-right
Tel: 01608 642845
Email: david@web-right.co.uk

Field Shelter & Alpacas at Kilnwood

Field Shelter & Alpacas at Kilnwood

On the eastern edge of the Cotswolds, between Chipping Norton and Banbury is Littlebrook Farm, home to Kilnwood Alpacas.  Owner Mandy Wilson has been breeding champion alpacas on the farm since 1999.  She has an enviable reputation as one of the UK’s authorities on alpaca breeding and husbandry.

David and Sarah Holland of DSH Carpentry and Design were originally recommended to Mandy Wilson by a friend.   Several projects later, Mandy says, “I’d happily work with David and Sarah again … obviously … because we keep doing it!  They’ve been absolutely great.”

Mandy Wilson has vision.  She knows what she wants to achieve and has a strong visual image of the effect she wants to create.  The ecological aspects of the timber building projects are very important to Mandy.  She wants function, and above all she wants to create beauty, but not at the expense of the environment.  Using green oak grown in the UK for the timber projects meant there were no unnecessary ‘wood’ miles adding to the farm’s carbon footprint.

Green Oak Boathouse

Green Oak Boathouse

On Mandy’s land is a beautiful man-made lake which is fed from a stream running across the property.  This area is kept as a wildlife and nature reserve and, although the lake is used for boating, its stock of carp and trout are never fished.   Mandy felt the lake was crying out for something more …  a beautiful wooden boat house built out over the water … to add the finishing touch.

The boathouse had to be not only a thing of beauty, it also had to be functional and provide shelter for the boats.   Mandy knew exactly how she wanted the boathouse to look and, working with David and Sarah, her vision was turned into reality.  She said, “This is where Sarah really comes into her own.  I was able to talk to her and sketch things out.  With her artistic talent she was able to come up with a design I loved and it was very a quick process, considering how perfect the boathouse is!”

The boathouse is constructed from green oak, sourced from Wales.  The level of the lake had to be dropped while the boathouse was under construction.  Pilings were used to support the structure which extends into  the water.  A cedar shingle roof completed the boathouse construction and ensured a weatherproof home for the boats.

Included in the project was the landscaping of the area around the boathouse.  Because the site was on a slope, the area was levelled and a retaining wall constructed from large pine logs, felled from trees on the farm.  This means the boathouse area can be used as somewhere to serve drinks, for the occasional BBQ, or a place to simply sit and enjoy the tranquillity of the lake.

From Boathouse to Bridges

Bespoke Bridge by DSH Carpentry & Design

Bespoke Bridge by DSH Carpentry & Design

Mandy Wilson’s next project was the building of five bridges across the stream in her garden.  Mandy’s vision was inspired by Monet’s garden … while she couldn’t grow water lilies in the moving water … she could have bridges.  Previously, crossing the stream meant negotiating slippery railway sleepers, which were hazardous and had little aesthetic charm. 

Again, working in consultation with David and Sarah, Mandy’s vision was quickly turned into reality.  Stained a subtle shade of Denim Blue, the bridges contrast with the surrounding landscape and perfectly echo the colours of the delphiniums when in bloom.

Field Shelters Protect Champion Alpacas

Next on Mandy Wilson’ agenda was the construction of green oak field shelters to protect her flock of prize alpacas from the weather.  When Alpacas are carrying a full fleece, they need protection from the heat of the sun.
The existing field shelters on the farm were old, in need of repair, and didn’t provide the aesthetic or environmental appeal which is so important to Mandy.  They had been an ‘off the shelf’ purchase some years before and didn’t take the needs of the animals into consideration.  The decision was made once again, to commission DSH Carpentry and Design to build four new shelters for the Alpaca flock.

While alpacas are sensitive to the heat, they need light and ventilation to encourage them to use the shelters.  Each shelter is unique and fulfils a different function, including use as maternity pens for the pregnant alpacas.  One shelter, like a barn, has double gates, allowing it to be enclosed, and when the ‘Cria’- the baby alpacas – arrive, it is used to separate the mums and babies from the rest of the flock.

Each field shelter was designed to exacting specifications to be functional, yet blend in with the beauty of the Cotswold landscape.  The front faces of the roofs are clad with cedar shingles, and on the rear, clear roofing panels provide light.  Increased headroom and good ventilation means the alpacas can use the shelters in comfort throughout the seasons.

A strong working relationship exists between Mandy Wilson and David and Sarah Holland.  Mandy said, “I have a vision of what I want to achieve and it’s not easy to impart that to someone else.  But David and Sarah listen and take on board what I’m saying and what I want to achieve.  They source the materials I want and have never tried to persuade me to change my ideas.  This is important to me.  If I need something, I simply phone up and they respond quickly.  I would recommend DSH Carpentry and Design to anyone.”

Mandy Wilson
Kilnwood Alpacas (www.kilnwoodalpacas.com)

Indian-style Pavilion by DSH Carpentry & Design

Indian-style Pavilion by DSH Carpentry & Design

Nestled in a corner of the Four Shires is a water-side pavilion, which brings some Indian splendour and romance to Oxfordshire.  Peter and Rosie had spent a memorable holiday in India, where they fell in love with the architecture, and in particular the Taj Mahal.  On their return, they decided to bring a little bit of ‘the Taj’ to their native Oxfordshire, by commissioning an Indian-style Pavilion for their garden.

A birthday surprise

Pavilion fron the Water

Pavilion from the Water

David and Sarah Holland of DSH Carpentry and Design were brought in and sworn to secrecy.  The Pavilion was to be built as a birthday gift for Rosie, Peter’s wife.  After consultation and exploration of Peter’s objectives, David and Sarah developed the pavilion design.  From this Sarah produced a beautiful artist’s impression or ‘rendition’ of the Pavilion.  As a construction of this size couldn’t be built in secret, it was Sarah’s painting which was given as Rosie’s birthday surprise.

Constructing the Pavilion

The pavilion is situated by the edge of a large pond, to provide an appealing

Pavilion construction

Pavilion construction

vista from a nearby ridge.  Different types of timber were used to meet both the brief and the budget.  The Pavilion’s timber frame and jetty were constructed from green oak, and the decorative fretwork from marine plywood.  The ornamental cast iron railings were designed and commissioned by DSH Carpentry and Design, as were the Indian-style finials.  The roof was made from plywood and weather-proofed using a specialist roofing compound.  Inside, the timber benches provide a relaxed seating area, where views across the water can be enjoyed in comfort.   To complete the Indian theme, the wooden finials were painted gold.  The inside of the roof was also painted, with stencilling used to echo the artistry of the Taj Mahal.

One of the most successful birthday presents ever …

Peter and Rosie are delighted to have such a memorable reminder of their time in India.  Peter said, “We chose David and Sarah because of their talents and professionalism.  The Pavilion has attracted so much attention from our neighbours that David and Sarah have been in great demand ever since.  This was one of the most successful birthday presents I have ever given my wife.  It has given us enormous pleasure and continues to do so.”

Jeremy Clarkson & Ken Norman

Jeremy Clarkson and Ken Norman - 2008 Auction of Promises

Chipping Norton’s open-air swimming pool was opened in 1970, and has provided a valuable leisure resource to the people of the town for nearly 40 years. 

As a registered charity, fund-raising is vitally important to the running of the Lido.  One of the biggest events in its calendar is the annual Auction of Promises.  Now in its 6th year, the Auctions have raised around £100,000 to help maintain this vital community resource. 

Jeremy Clarkson brings fame to Chippy Lido

Chipping Norton Lido leapt to fame in 2005 when TV programme Top Gear, featured Jeremy Clarkson driving a Rolls Royce into the pool.  As a resident of Chipping Norton, Jeremy Clarkson is also a supporter of the Lido.  Each year, he has taken on the role of Auctioneer.  His involvement and support raises the profile of the event and gives it both national and international appeal. 

WEB-right fills sponsorship gap

Early in May 2009, WEB-right offered to sponsor the Lido’s dedicated Auction website when the previous year’s sponsors were unable to help.  After a meeting with Auction organiser Ken Norman, work started on the site construction using the WEB-right Simplicity platform.  In just 48 hours, the site was created complete with copy, and was live on the Internet. 

Top Google ranking in just one week

When a site goes live on the Internet, it has to be found and indexed by the search engines.  This can take anything from a few days to several weeks.  The Lido Auction website was fortunate to be indexed by Google very quickly. The site’s optimisation was supported by posts on both the WEB-right and WORD-right blogs and online PR announcing the launch of the site.  Within just days of going live, the Chipping Norton Lido Auction website was already appearing on page one of Google. 

In just the first three weeks, the site had received hundreds of hits.  Its optimisation meant it was quickly found by Clarkson fans, and subsequent mentions in the Top Gear forums produced a significant increase in traffic to the site.  The site is now attracting visitors from every corner of the globe.  

Dedicated Auction website features

One of the features of the site is the up-to-date list of lots.  When a promise is pledged, full details are listed on the website, along with links to the donor’s own website.  This exposure is a major benefit to anyone making a pledge to support the event and encourages donations.  When new lots come in, Ken Norman emails WEB-right with the details, and David McCarthy updates the site. 

The Auction of Promise will be held at Chipping Norton on Friday 3rd July.  The dedicated website will stay live until early August to broadcast the results and the amount of money raised.  The site will then be ‘mothballed’ until the next Auction of Promise event in 2010.

Joy & David moved at a speed Jeremy Clarkson would have been impressed with. The site was live within hours complete with new copy, images and links – all tested and working. Thanks to Joy’s blogging and SEO skills the site is being found on Google and receiving a hundred hits a day – and that’s just one week following the site’s launch!

Ken Norman
Director/Trustee Chipping Norton Lido Ltd.

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